Work 07 / 09
Woofpack
A brand concept for Woofpack, combining fresh dog meal kits with an interactive user experience, brought to life through illustrated app UI, landing page, recipe brochures, packaging, and marketing materials.
Overview
Meal kits you actually make yourself.
Woofpack is a brand concept centered on providing dog owners with fresh recipes and ingredients to create meals at home. It offers a hands-on, engaging experience with full control over the preparation process.
Drawing on both my illustration and design skills, I drafted an app UI, website landing page, recipe brochures, packaging, and various marketing materials to create a cohesive and unified brand experience.
Colour & illustration
Earthy, but not earnest.
The visual identity features earthy green tones paired with brush-style doodle illustrations, conveying a natural, healthy aesthetic with a playful, handcrafted feel.
Selected imagery
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